Equality in the pocket
I was tasked to design a debit card that could make a positive impact out there, inside people's pockets, held by hands and proudly swiped everyday. The design goal was to empower the cardholder to feel proud, free and most importantly, equal, as well as to generate a spark of empathy and understanding in the thinking of those nearby.
The border consists of the seven spectral colors of red, orange, yellow, green, blue, indigo, and violet that compose the visible light spectrum, also present in the pride flag. These colors are joined together in a blur that emphasizes inclusion and unity.
The equality sign is front and center, representing equal rights. The inside of the sign shows the center of the card where all the border colors meet, symbolizing harmony, balance and peace.
The color white affects the mind and body by aiding in mental clarity, promoting feelings of fresh beginnings and renewal, assisting in cleansing, and encouraging the purification of thoughts and actions.