Nugen is a new company, with young people from Culpepper, VA. They specialize in high-end media production at low-end costs. Everything they touch, turns new.
 
MASTER LOGO
THE PLAN
The logo displays a transformation just like the one Nugen offers their clients. Since they specialize in digital matter, I associated the pixel effect to the old, and the smooth gradient to the new. Furthermore, in order to emphasize the idea, I based the "old" on black and the "new" on vibrant green.
STACKED VERSION AS WATERMARK
BLACK AND WHITE HORIZONTAL LOGO
BLACK AND WHITE HORIZONTAL LOGO

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